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About Otafuku Sauce

Our Mission

To contribute to a joyous society with health, wellness, and happiness through food.

The wish within “Otafuku”

The name “Otafuku” is meant to represent “Bringing happiness to a great amount of people.” Our face logo image (Otafuku-san) consists of her thin eyes (showing an ever smiling face), her low nose (representing humility), her tiny mouth (implying that she does not waste her words), her large ears (signifying her ability to listen),her robust cheeks (indicating a healthy body and mind), and her wide forehead (portraying her wisdom), which are all expressions to show us that her beauty is internal. The basic flavors are sweetness, sourness, saltiness, bitterness, and umami. We hope to be loved forever by everyone who knows about the sweet, sour, and bitter times of life, and this is why we have used the “Otafuku” brand over our long history.

At a glace

  • For over 100 years

    For over 100 years

    Founded in 1922 in Hiroshima, Japan. We are grateful to all our customers who have supported and worked with us. We will continue to expand the circle of happiness and smiles through meals.

  • About 2000 products

    About 2000 products

    Including both household and business use.

    We are developing and manufacturing commercially available products for household use as well as business products used by restaurants such as okonomiyaki restaurants and other food product manufacturers. By working daily to develop custom-made seasonings to match a wide variety of menus, we have accumulated a great deal of know-how and ideas as well as strong development capabilities.

  • Export to<br> more than 50 countries

    Export to
    more than 50 countries

    In order for people around the world to enjoy our products, we create products that not only taste authentic Japanese, but also match local tastes.

  • Over 80%<br> market share in Japan

    Over 80%
    market share in Japan

    Okonomi Sauce for retail category.

    It boasts a market share of over 80% in Japan in the household Okonomi Sauce category.
    Otafuku Sauce is recognized by 84% of all over Japan and is loved by many Japanese people.

Production Bases

"Otafuku" to the world
-Health, wellness and
happiness for the world -

The Otafuku Group has 7 production bases within Japan and abroad that safely and securely manufacture delicious seasonings.

In accordance with our philosophy of providing health, wellness and happiness across the world, we are creating products and rich menus that match the characteristics of each region, as well as expanding Japanese food culture through okonomiyaki which is, firstly, healthy and embodies the idea of harmony being enhanced when everyone is gathered around the table for a meal.

Otafuku Production Bases
  • Los Angeles Factory

    Otafuku Foods, Inc.Los Angeles Factory

    13117 Molette St. Santa Fe Springs, Ca
    Factory Space : 4,000 m2

  • Qingdao Factory

    Otafuku Foods (Qingdao) Co., Ltd.Qingdao Factory

    No. 16, Ronghai Road, Jihongtan Sub-district Office, Chengyang District, Qingdao City, Shandong Province, China
    Factory Space : 20,000 m2

  • Malaysia Factory

    Otafuku Sauce Malaysia Sdn. Bhd.Malaysia Factory

    No61, Jalan 5/KU6, Kawasan Perindustrian Sungai Puloh, 42100 Klang, Selangor.
    Factory Space : 1,560 m2

    Halal-Certifie

Our History

Over 100 years of history.

  • Our business starts.

    1922 Our business starts.

    Company founder, Seiichi Sasaki, opens “Sasaki Shouten” as a sake and soy sauce wholesaler/retailer in the town of Yokogawa (Hiroshima-shi).

    Our business starts.
  • Vinegar brewing production starts.

    1938 Vinegar brewing production starts.

    Vinegar production starts with the idea of further expanding the appeal of delicious and healthy products. The spirit of our founder, Seiichi Sasaki, has been preserved to this day. His mottoes for manufacturing products were “Never use anything harmful to the body” and “Each drop is imbued with our spirit and history.”

    Vinegar brewing production starts.
  • Sales of the sauce for Okonomiyaki start.

    1952 Sales of the sauce for Okonomiyaki start.

    After the end of WWII, we started the production of sauces in order to prepare for the upcoming age of western food. We heard complaints from owners of Okonomiyaki restaurants that “the thin sauce flows right onto the grill,” and in response, we repeatedly tried to create a sauce to match the okonomiyaki.

    Sales of the sauce for Okonomiyaki start.
  • Dates are added to our Okonomi Sauce recipe.

    1975 Dates are added to our Okonomi Sauce recipe.

    We started to use dates in our recipe because of teir high nutritional valie.
    We have continued to use them as our special ingredient to this day. In addition to the sauce recipe, we now also use them to produce our vinegars.
    The growing regions and types of dates we use in our products are carefully selected. We even take the time to process some of them on our own.

    Dates are added to our Okonomi Sauce recipe.
  • Overseas factories are completed.

    2013 Overseas factories are completed.

    Qingdao Factory and Los Angeles Factory are completed and start operation in 2013.
    Malaysia Factory is completed and starts operation in 2016.

    Overseas factories are completed.
  • Today

    Today

    Otafuku is known as one of Japan's biggest seasoning sauce manufacturers and continues to grow. The founder's two-pronged philosophy, “Never compromise the quality of the ingredients” and “Every drop counts,” has been successfully carried out by the generations that followed. A strong passion for better products lives on.

    Today

Our Activity

It is our mission to use our Hiroshima base for the promotion of a food culture that is deeply rooted in the region.

  • Okonomiyaki Cooking Class

    We are providing Okonomiyaki cooking classes, mainly so that families can enjoy making and eating Okonomiyaki at home.

  • Okonomiyaki Cooking Class

Seminars for Aspiring Okonomiyaki Restaurant Owners

With the aim of increasing “beloved local Okonomiyaki restaurant owners and staff all across Japan,” we provide support for persons thinking of opening their own Okonomiyaki restaurant. Support consists of everything from an explanatory meeting for persons in the consideration stage to special intensive training courses for persons who are ready to open a restaurant, with advice provided for all stages according to individual circumstances. In addition to practical technical instruction using actual griddles, we also provide consultations regarding facilities and impart business management know-how.

  • Okonomiyaki Cooking Studio “OKOSTA”

    This studio opened at Hiroshima Station in Oct. 2018 in order to allow many persons, both Japanese and foreigners, to discover the delights of Okonomiyaki through cooking classes, and so that the pleasant memories and great tastes provide the opportunity for communication and sharing of food culture. OKOSTA provides courses to match a variety of needs such as Muslim-friendly dishes not using pork and vegetarian dishes without any meat or fish components.

  • Okonomiyaki Cooking Studio “OKOSTA”

Working toward a better shared future

Initiatives to Put Limited Resources
to Good Use

Throughout the company, we have set goals to put limited resources to good use and improve productivity. We also focus on reducing our impact on the environment by raising awareness on how to attain better results with effective use of resources.

  • Utilization of Recycled Water

    Utilization of Recycled Water

    The rinser water in the filling container and the product cooling water after filling are collected and used as cleaning water.

  • Preventing Heat Radiation Loss

    Preventing Heat Radiation Loss

    Insulating jackets have been installed to the joints of steam pipes to prevent heat from being radiated and subsequent heat loss.

  • Limited Number of Operating Compressor

    Limited Number of Operating Compressor

    Electricity consumption is reduced by limiting the number of compressors.

  • Efforts to Improve Yields

    Efforts to Improve Yields

    We are working to improve yields by using raw materials without waste and reducing product loss.

Otafuku Group

Otafuku Group

Company Overview

  • Business planning for the Otafuku Group and supervisory management of each company

    Location

    7-4-27 Shoko Center, Nishi-ku, Hiroshima-shi,Hiroshima 733-8670

  • Development, manufacture and sales of sauces, vinegar, dipping sauces and other seasonings

    Location

    7-4-27 Shoko Center, Nishi-ku, Hiroshima-shi, Hiroshima 733-8670

    https://www.otafuku.co.jp/

  • Manufacture of Okonomi Sauce, Yakisoba Sauce, flavored vinegar, dipping sauces and other liquid seasonings and sales in North, Central and South America

    Location

    13117 Molette St. Santa Fe Springs, Ca

    https://otafukufoods.com/

  • Manufacture of Okonomi Sauce, Yakisoba Sauce, flavored vinegar, dipping sauces and other liquid seasonings and sales in China and neighboring countries

    Location

    No. 16, Ronghai Road, Jihongtan Sub-district Office, Chengyang District, Qingdao City, Shandong Province, China

    http://www.daduofu.com/

  • Manufacture, sales and export of halal seasonings such as Okonomi Sauce, Yakisoba Sauce and Takoyaki Sauce

    Location

    No.61, Jalan 5/KU6, Kawasan Perindustrian Sungai Puloh, 42100 Klang, Selangor.

  • Development, manufacture and sales of fermented products such as vinegar, flavored vinegar, sweet half-sake and fermented seasonings

    Location

    1-1 Ogu, Daiwa-cho, Mihara-shi, Hiroshima 729-1323

    https://www.otafuku.co.jp/otafukujozo/

  • Sales of okonomiyaki ingredients (such as flour, tempura batter scraps, dry fish shavings and aonori (green laver))

    Location

    7-2-7 Shoko Center, Nishi-ku, Hiroshima-shi, Hiroshima 733-0833

  • All packaging processes (such as wrapping, packing and shipping) for seasonings, processed foods and similar products

    Location

    5-2-5 Shoko Center, Nishi-ku, Hiroshima-shi, Hiroshima 733-8678

  • Manufacture and sales of Tenkasu under thorough quality control

    Location

    278-2 2-chome Omura city Tominohara Nagasaki 856-0806

    https://www.ns-nakagawa.com/eng/
Halal Certifie

Manufacturing Halal-Certified Seasonings.

We are manufacturing halal-certified seasonings based on the certification we have acquired from JAKIM, a Malaysian halal certification body.

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